Credentials

Business Appraisal Credentials For
Richard P. Reece MSA
Founding Partner

Associations:
Institute of Business Appraisers
American Society of Appraisers

Business Appraisal Designation:
Board Certified in Business Appraisal

Business Appraisal Author:
Author of a business appraisal textbook, Fundamentals of Business Appraising, published by the Lincoln Graduate Center. The book and teaching materials were accepted for accredited professional appraisal continuing education in over 30 states in the United States.

Business Appraisal Teacher:
Teaches business appraisal seminars throughout the U.S. and internationally to appraisers, lawyers, accountants, and certification candidates. Mr. Reece was named Educator of The Year in 1992 and was awarded Best Educational Program of The Year in 1995 by REEA.

Experience In Working With Real Buyers And Sellers In The Marketplace:
Has been an intermediary for business transactions including the preparation and sale of businesses and a complete array of activities associated with putting together successful international joint ventures.

Academic And Practical Business Background:
A graduate of Parsons College with advanced study at the University of Iowa, Mr. Reece has also completed over 1,400 hours of specialized appraisal education. Mr. Reece has been a faculty member in the Business and Finance Departments of the American Institute of Business and the University of Miami. He has been a regular guest lecturer at the University of Southern California. In the course of his career, Mr. Reece has founded and served as an senior officer of one public and two private companies.

Keeping Current With Business Appraisals Developments:
Mr. Reece regularly attends the national and regional conferences held by the professional appraisal organizations.

Mr. Reece is President of Appraisers LLC, a valuation and consulting firm. He authors business valuation reports, and valuation of technology and intangible assets.

Memberships:
American Society of Appraisers (Candidate)
Institute of Business Appraisers
National Association of Master Appraisers

Business Appraisals Seminars, Lectures, and Courses Taken by Richard Reece:

Principles of Valuation For A Closely Held Business;
The P/E/ Ratio Method of Valuing Closely Held Businesses;
On Line Services and Other Computer Sources
          For Business Appraisers
How To Prepare A Written Appraisal Report For a Business
Professional Ethics and Standards of The CPA/Appraisal
CPA's Approach and Forecasting;
Capitalization Rates For Appraising Closely Held Business
Income Approach - Capitalizing Earnings Method
Valuing Professional Practices
Pricing Minority Discounts
Basic Business Valuations Course
Capitalization Rates For Closely Held Businesses
Analytical Approach To
Valuation of Closely Held Business Interests
Case law and The Appraiser
Appraisals For Gift and Estate Tax
Planning & Protecting Yourself Against Hazardous Waste
          Problems When Appraising Businesses
Writing an Effective Business Appraisal Report
Activities of The IRS Appraisal Section
Common Business Valuation Problems Encountered by
          The Internal Revenue Service
Using Data on Comparable Companies
Mock Examination of Expert Business Appraisal Witness - Tax
          Related Case
Valuation Model For Franchises
Contracts
ESOP Valuation
The Work of All Appraisal Disciplines Can Significantly Effect Solvency Opinions
Valuation Under Section 2000
The Quality of Litigation Support and Expert Testimony
Arbitration as an Alternative to Court & Selective Court Cases
Valuation of Goodwill In Eminent Domain Condemnation
Recent Valuation Developments In Court Decisions and Tax Law
Becoming a More Effective Expert Witness
DOL Regulations for ESOPS
Adjusted CAPM for Developing Cap Rates
Valuing Distressed Troubled Companies
FIRREA Its Function and Valuation Needs
Fair Value Issues
Valuing Customers and Other Intangibles
Estimating Business Damages
The Business Appraiser As A Valuation Expert Witness
ESOP'S - A Lawyer's Perspective
Equitable Distribution Value of Small Closely Held Businesses
          and Professional Practices
Testing Value Estimates
Accountants and The Business Valuation Process
Valuation Issues of Intangible Assets
Valuation of Small Law Practices
Valuation of Goodwill of Medical Practices
Due Diligence For the Business Appraiser
Case Law and Business Appraising
What is Value? - Measures of Value in Theory and Reality
Determining Business Damages
Information Gathering Strategies For Business Appraisers
Differences Between Appraising Small and Large Businesses
IRS Approach to Business Valuation
Working with Lawyers in Business Appraisal Litigation
Valuing Professional Practices
Valuation of Small Oil and Gas Exploration & Production
Companies and Their Underlying Assets
Discounts and Premiums - A New Look at an Old Topic
Reviewing a Business Appraisal Work Product

Mr. Reece has attended the following national and international conferences:

Attended the Institute of Business Appraisers' National Conference on Appraising Closely Held Businesses in 1989, 1990, 1991, 1992, 1993.1994 1996, and 1998 Mr. Reece was a presenter at the 1992 conference

Attended the International Conference on Appraising Business Interests sponsored by The American Society of Appraisers - 1990, 1998 and 2003 International Annual Conference. Regularly attend the Business Appraisal Roundtable sponsored by the Los Angeles Chapter of the American Society of Appraisers.

Attended the Annual Festivals of Education Sponsored by the National Association of Master Appraisers - 1989, 90, 91, 92, 93, 94, 95, 96, 97, 98, 99, 00, 01, 02, 03 and 04. Mr. Reece has been a presenter at five of the Festivals.

Mr. Reece was the principal presenter at the first series of seminars on the subjects of real estate appraisal and business appraisal held in Moscow, Russia in October and November of 1991 sponsored by the Moscow Charity Movement. It is widely believed that Mr. Reece introduced the concepts of Appraisal to Russia and is the first to have appraised real property in Russia using Western techniques of appraisal.

Mr. Reece was a presenter at the conference on "Valuation Problems In The Transitional Economy - International experience and Russian practices; held in St. Petersburg, Russia - June 28, 29, 30, 1993 sponsored by the World Bank.

Mr. Reece was a presenter at the International Congress on Small Business held in Moscow June 20, 21, and 22 1993.

Mr. Reece was a keynote speaker at the 2nd International Conference of Appraising in a Transition Economy - Moscow Russia June 13-15, 1995.

Mr. Reece obtained a grant from the Eurasia Foundation (USA) to create and implement a professional education program for the Republic of Russia in the areas of real estate appraisal, business appraisal and feasibility analysis. Ten textbooks were written and translated into the Russian language. Mr. Reece taught an instructors development workshop to train Russian teachers and also taught business appraisal in several regions of Russia 1994-95). The educational program is now being taught in all 30 regions of Russia on a regular basis. The Russian Society of Appraisers, founded by Reece and three Russian professionals has over 1,500 members.

Mr. Reece is an annual presenter (January 1997 - Feb 2004) at the University of Southern California Executive Graduate School Engineering class. The topic - Valuing Technology The 3 hour lecture is sent via TV satalite to locations throughout the United States.

Mr. Reece was a presenter (April 1998) at the China Ministry of Finance, Beijing China. Mr. Reece returned to China in November 1998 to deliver a series of lectures to the China Appraisal Society, the Ministry of Finance and University professors on the topics of valuing patents, technology and other intangible assets.

Clients:
Clients include banks, lending institutions, government agencies
corporations, partnerships, and professional corporations

Leadership:
Mr. Reece is the 1998-1999 national president of the National Association of Master appraisers, a sponsor member of the Appraisal Foundation. He also served as an advisor to the Appraisal Foundation and is currently serving a three year term as Trustee of the Appraisal Foundation - Washington DC (Jan 2005 - 2008).